Thought Partnership & Marketing Strategy for creative entrepreneurs



I’m on a mission to change the way we do business. 

A way that honors the journey rather than the result. One that focuses on bolstering meaningful connections rather than accumulating critical mass. One that creates space for breaking the rules and unpacking the ideas of how we think it should be done.

In our world that profits from exploiting our insecurities and exacerbating our differences, I want to be a part of the change that allows us all to reconnect with ourselves so that we feel more empowered and supported to do our soul work.

I envision a world in which we're not only encouraged to bring our whole self into business, we're also encouraged to take care of that self, the business owner behind the business. This is a world where:

  • We are encouraged to show up in our business exactly as we are.

  • We are invited to take two steps back and ask ourselves, “Why?” before taking that next step forward.

  • We emphasize thinking critically and feeling deeply so that we are not tempted to blindly follow other people’s versions of success.

  • We spend less time trying to figure out a shortcut or a quick-fix solution to obtaining some thing or some status, and spend more time figuring out what it is we ultimately want, and then enthusiastically go after that.

  • We work together to encourage, support, and inspire each other as we dive into that deep, inner work of transformation, all the while acting as a mirror for one another so that we all may start to see (and believe in!) our inherent power.

Is this already sounding like exactly what you need?

Or keep scrolling to read more of the WHY behind this.




The Own Your Why®: Community was built with these strategic intentions at the forefront:

  • To be a respite from the domineering business world that tells us that we’re doing it wrong. The only right way is the one that works for you; let’s take the time to figure out what that looks like.

  • To focus on community and collective nourishment rather than on individual gains.

  • To be a safe space to ideate, iterate, question, experiment, and explore.

  • To honor the uniquely individual journey of creation and to provide you the flexibility to adjust your level of support as you move through the various stages.

  • To practice on a small scale the change we wish to see in the world.

  • To be radically generous where every member takes part in co-creating the experience.




How will this be fundamentally different?

The way I see it, if I do in fact want to change the way we do business, then I feel as though the structure itself has to be different... not just the programatic content.

With that in mind you can think of the Own Your Why®: Community as a mastermind meets cooperative—that also includes a profit-sharing component—to embody the values of transparency, equality, interdependence, democracy, and solidarity.

I’ll come right out and say it, this structure is an experiment, and I want it to be malleable. If something isn’t working, let’s change it! I want the Community to continue to be something that is supportive for as many people for as long as possible.

My big question: Can we be wildly successful in business when we shift the focus from metrics, profit, and accumulation, and put it towards building relationships and connections? Instead of creating a rigid structure, how can we allow the container for the community to grow and evolve as we, the members, grow and evolve? I suppose we shall see, and I hope you’ll join me in the discovery process.



This first iteration of the Own Your Why®: Community
will include:

  • Two, 90-minute group calls per month (they’ll be recorded if you can’t make it live)

  • Email support from me in between calls (for when you need a quick jolt of inspiration, or a second set of eyes to proofread your newsletter, etc.)

  • Personal Check-ins with Maggie: Every week I’ll have four, 30-minute slots available for OYW: Community members to have some 1-on-1 time with me (filled on a first-come, first-served basis, limit of one check-in per month per member)

  • Profit sharing! I’ll set aside at least 25% of revenue from membership dues, minus credit card processing fees, to be distributed equally among all members, excluding me, at the beginning of each quarter. Think of it as a fun quarterly bonus and a thank you for the energy and effort you bring to co-creating this experience! Head down to the FAQs if you have more questions about how this will work.

  • Access to a Slack group so we can all keep in touch, and you can even get to know some of the other members on your own.

Pay What You’re Able
(no, really, you set the price!) 




 Curious to know a bit more about the logistics?

What will we cover in the two monthly group calls?
To get us started, my plan is to have one that is more conversational around a particular topic involving mindfulness, business, and the blending of the two. Members are more than welcome to submit discussion topic ideas for the monthly calls. The second will be hot-seat style where four members—who have signed up prior to the call’s start—will have 15 minutes each to share a challenge they are currently facing to receive support, acknowledgement, and validation.

When are the monthly calls?
Those are to be determined by the members every month. To ensure a democratic process, I’ll send a Doodle poll out on the 15th of every month so that we can choose the call dates for the next month. If at any point this proves cumbersome, and we’d like to set dates in advance, if it receives a majority vote from the members, we can do that! I don’t want time/date of the calls to be a hindrance to anyone joining, so we’ll keep this as a fluid conversation point, adjusting as we need.

How does the profit sharing aspect work exactly?
My plan is to divide the revenue from the membership dues, minus the credit card processing fees, evenly into four categories: Profit Sharing for members, Taxes, Overhead, and My Pay. That’s 25% going into each category. I’ll keep an updated Google Sheet with financial and profit sharing information so that you can see how much to expect. At the first of every quarter, you will receive your profit share via PayPal. This requires that you have a registered PayPal account, and correctly input your email address for the PayPal account where you want the profit share to be sent.

Currently, the Overhead to run this program is fairly low (around $100 for the software services to provide the structure for billing, communication, and transaction fees that I must pay to send you your profit share). My goal is to only ever cover the basic costs of what it takes to run this program. Once we get to the point where the 25% for Overhead covers those basic expenses, I’ll cap contributions to that category and redirect the overage to the Profit Sharing category. This means that as more members join, the more money we can allot to the Profit Sharing bucket!

For example, let’s say you’re able to contribute $45 per month:
Revenue per member, minus credit card processing fees is $43.40.
Divide that into four equal parts, and each category (Profit Share, Taxes, Overhead, My Pay) receives: $10.85
To cover the basic expenses to run this program, we need roughly 10 members at about that same price point: $10.85 x 10 = $108.50
Once we hit that $100 mark in the Overhead category, for the next member that joins, their 25% portion that normally goes to Overhead will be re-routed to Profit Share to split amongst all members.

Click HERE to view a breakdown of the profit sharing math and estimated quarterly payouts to each member.

Can I participate if I don’t live in the US?
Absolutely, and we’d love to have you! The group calls will be hosted on Zoom, which is a software service that’s available internationally, as long as you have a strong internet connection. With the democratic process of voting on dates/times for the monthly calls, the hope is that we can find a time that suits multiple time zones.

What do you mean when you say that we’re all co-creating this experience?
When we all commit to showing up openly and honestly as ourselves then we can create a community that is truly interdependent. One that relies on the community for support when we need it, and one that understands that it isn’t one person who’s responsible for making this what it is. For example: If I’m going through something personally and cannot be available to facilitate a group call one month, instead of cancelling the call or pushing through when I’m not at my best, I can call on the community to have someone fill in for me (and yes, that person will be compensated monetarily!).

Another example, I envision there being a space for community contributions. This would be less a space about promoting your own work and more about giving something valuable to the community. I see it as an opportunity for each member to contribute something valuable to the wellness of the group as a whole. Maybe you’re a writer and something that we discussed on our last call inspired you to create a workbook for the group. Maybe you are a healer, and you feel inspired to share a tarot spread, or guided meditation for the group. This would not be a requirement by any means—rather it’s an open invitation to offer something to the collective when it truly feels right to share.

How do I suggest a change to the structure?
For now, there will be two ways:
1) We will have a dedicated Slack channel for suggested structural changes so that we can keep track of those requests, and
2) Email me directly!

All suggested changes will be put to a vote and if anything needs more discussion, we will bring it up at the end of the monthly hot-seat group call.



Have another question that wasn’t addressed above? Send me a note, and I’ll get back to you ASAP! You can also send me an email directly at